CHEN LIANG || art director


Old Spice S.Q.U.I.D.

What will happen when 8 people stop being strangers and start being part of a marketing ploy in which they become a functioning mega unit that controls a robotic Kraken on the internet? Honestly, we don't know. Which is exactly why we spent ten weeks building one in our medium security lab down in Brazil. More clips to come. 

Watch all the madness here: