CHEN LIANG || art director

OLD SPICE NFL 2016

Old Spice NFL 2016 

Some roads are less traveled because they are too intimidating to the fearful. Others because they just don’t exist and require a hard­-to-­get certification from a two-­day asphalt tamper safety seminar at the manufacturer’s testing ground facilities in Akron. Whichever road is taken, the hardworking power of Old Spice Dirt Destroyer will be there at the finish to wash away all the mistakes and victories.